The Fluid team includes in-house anime character art specialists, who work with the wider creative teams on major projects such as BEYBLADE X. This rare specialism, combined with vast expertise sees a large roster of Japanese and Korean IP place their trust in the Fluid team, including Webtoon, Sega, Capcom, Bandai-Namco.
ADK Emotions NY collaborated with Fluid, the entertainment industry’s leading full service creative agency, to produce a modern set of tool kit assets to celebrate the launch of BEYBLADE X . The guide contains a fully comprehensive kit of parts, such as vector character art, badges, comps, Japanese icons and type, backgrounds, logo treatments and more.
Fluid’s BEYBLADE X creative is fresh, energetic and bold, with a cyberpunk/comicbook aesthetic. Using bright, ownable character colours, dynamic grid patterns and Japanese type, Fluid produced a style guide which conveys the thrilling speed of the BEYBLADE X sport, with an elevated, aged-up vibe. The creative is instantly relatable and appealing to the International market, whilst retaining complete authenticity to ensure the visuals resonate with BEYBLADE, anime and manga fans.
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