Former Netflix EMEA Director Alexi Wheeler announces the creation of his new UK-based production company, Wheel In Motion. The new venture marks a significant development as it joins SUPERPROD Group, establishing a strong presence for the conglomerate within the UK market.
With a remarkable career spanning over two decades, Alexi Wheeler brings a wealth of experience to his latest endeavor. Wheeler most recently spent five years at NETFLIX where his last role was leading animated series for EMEA. Prior to Netflix, he served as Vice President of International Production and Development at Nickelodeon. He has contributed to the success of iconic shows such as Peppa Pig, Big Tree City, Sharkdog, The Last Bus, Zero Chill, and Heartstopper and film such as Robin Robin and Chicken Run 2.
Wheel In Motion is set to develop an array of new shows and movies targeting diverse audiences, encompassing both animation and live-action genres. Alexi Wheeler expresses his enthusiasm for his collaboration with Clement Calvet and Jeremie Fajner, co-founders of Superprod Group:
[Superprod is] one of the very best studios in the world right now. The timing is perfect for a new and dynamic production company that is able to move with the times, deliver on audience needs and to establish a bold and exciting new slate of content.

Clement Calvet and Jérémie Fajner, Founders of Superprod Group shared their excitement about the partnership:
We are thrilled to welcome Alexi and Wheel In Motion into the Superprod family. This partnership embodies our commitment to expanding our creative reach and supporting exceptional talent across the globe. Alexi’s vision for Wheel In Motion complements our mission to produce innovative and diverse content that resonates with both kids, YA and family audiences worldwide.
Wheel In Motion not only promises to invigorate the UK’s creative industry but also aims to make a substantial impact on the global entertainment landscape.