First MOLANG cinema event premieres across Europe

Millimages, one of the oldest independent animation studios and IP developers in Europe, and leading Belgian cinema chain Kinepolis announce the premiere of Molang’s first ever cinema film event. Opening on September 1^st and distributed by the chain’s distribution arm Kinepolis Film Distribution France, Molang at the Movies will screen in 40+ cinemas across France, Spain, Belgium, Netherlands, and Luxembourg.

MOLANG is a singular phenomenon in the world of animated characters, having started its life in 2010 as a literal doodle by Korean illustrator Hye Ji Yoon and grown into the massive iconic brand it is today. Through the development of the Millimages studio and French author Marie-Caroline Villand, MOLANG has inspired six TV series broadcast in 190 countries; 30 billion views on GIPHY; 8.8 million social media followers; a YouTuber channel; and 18 international licensing agents.

Molang at the Movies is a 55-minute family film compiled from Molang’s vast catalogue comprising six award-winning preschool TV series. Aimed principally at preschoolers and their parents, the movie features Molang taking care of its surroundings, whether it’s helping out a turtle in need or cleaning up the galaxy. For added entertainment there will be a five-minute break in the middle of the film for two on-screen games (a spot-the-difference and a counting game).

Steven Clerima, Head of International Event Cinema, Kinepolis Group, says:

We are thrilled to announce this release! Molang is an exceptional show that has earned worldwide acclaim in the animation industry. It possesses all the qualities needed to captivate our audience across Europe: charming and emotive characters, superb music and storytelling, and a distinctive visual style. We believe that Molang’s unique charm and heartwarming narratives will resonate deeply with viewers of all ages, making it a standout addition to our programming lineup.

Mathilde Bayle, Head of Communication, Brand Image and Marketing, Millimages, added:

The Millimages team and I are thrilled to be a part of this milestone for Molang. Just like all the young kids who will come to see the movie, a first time in the cinema is a truly big deal – and in five countries at the same time no less! Molang has already conquered social media and TV everywhere with its message of kindness and unwavering positivity; what a joy to be a part of this next chapter.

The huge success with and devotion of its fan base is attributable to MOLANG’s core values of empathy, softness, tenderness and joy present in all its messaging across all media. Also known as The Ambassador of Kindness, MOLANG was just recognized for these values at the 2024 France Licensing Day & Licensing International Awards, where it won the CSR Initiative of the Year award for the MOLANG SAFE SPACE media campaign, launched in 2023 against cyberbullying. Other awards honouring the property include Best Exported French TV Series (TVFI); Best Animated Series (Xinguang Award), and an International Emmy Kids Award nomination for Best Preschool series.

Leading up to the launch there will be a broad promotional campaign, such as avant-premieres in Lille, Bruxelles, Madrid and Utrecht with exclusive merchandise for each movie-goer and teaser campaigns in cinemas over the summer; as well as on Molang’s enormous social media platform.