Crunchyroll and Roald Dahl join The Insights Family client roster

The Insights Family, the global leader in kids, teens, parents, and family market intelligence, has expanded its operations with the growth of its team in London and New York.

Headquartered in Manchester, The Insights Family is poised for growth following significant investment from BGF – one of the largest and most experienced investors in the UK and Ireland. It marks a pivotal moment for The Insights Family as it continues to strengthen its global footprint, with the United States leading the international expansion efforts.

Tom Williams, CEO of The Insights Family, commented:

Our decision to establish teams in London and New York stems from our commitment to better serve the US and UK markets, seize on emerging opportunities, and strengthen our relationships with existing clients. This strategic move aligns with our mission to provide unparallelled insights into the kids and family markets and support our global clients, including Hasbro, PBS, Viacom, and Warner Bros. Discovery. As we strengthen our presence in key hubs like London and New York, we are positioned to not only enhance our services but also deepen our connections within the industry.

Joining the executive team to spearhead this growth are Joe Timson, appointed as Executive Vice President of Revenue, and Greg Dagger, as Vice President of Customer Success. Joe brings over 15 years of experience in research tech, stepping into the role of EVP Revenue to lead the company’s sales, customer success, and partnerships teams. Joe’s previous experience includes working at GWI, Zappi, MediaProbe, Kantar and Loops, where he built and led high-performing go-to-market teams with a focus on driving customer impact.

Joe Timson said:

I’m excited to have joined The Insights Family at such a pivotal point in our growth journey and I’m relishing the opportunity to build out the team in London to keep us close to our core licensing and media communities. In New York, I’m thrilled to welcome Ryan McGilvray and Grace Forrest (formerly of Brandwatch), Carolyn Goletz (formerly of GWI), and Christie Crossman (formerly of Forrester) to our team. Their expertise will enable us to better serve our US customers locally and fully capitalise on the incredible potential the North American market represents.

Greg has spent the last 12 years at YouGov, leading its client team and supporting the growth and expansion of its product portfolio, bringing more than a decade of experience in market research to the role. Greg’s unique expertise in productising client needs will play a pivotal role in shaping The Insights Family’s go-to-market strategy and underscore the value the company can offer its extensive client base.

The company’s expansion is characterised by both geographic reach and a series of high-profile client successes. A key milestone is The Insights Family’s partnership with Crunchyroll, the largest dedicated anime library. Crunchyroll will harness The Insights Family’s understanding of the anime audience to support its ambition of becoming the leading anime streaming service across global markets.

The Insights Family has also partnered with The Roald Dahl Story Company. The brand will leverage real-time data to enhance its understanding of today’s kids and family audience to refine its brand and marketing strategies. This insight will allow it to expand its stories and characters across multiple touchpoints to connect with new generations of fans in imaginative and creative ways.

This partnership highlights The Insights Family’s commitment to supporting clients by providing the most up-to-date understanding of what kids, families, and young people think, feel, and do around the world.