According to Licensing International (the global trade association for licensing professionals) the entertainment/character sector alone covers approximately 41% of the brands developed in the licensing world. This includes IPs that are in some way related to the animation world.
There are many examples in this magazine of how properties closely linked to the world of animation are developing their ancillary rights through licensing. In addition, animation is still considered one of the most important mediums for any IP, whether from publishing or games, to further expand its target audience, its recognition and thus its opportunities for any further development. Like animation, licensing is a highly creative market.
Among the many events that help to understand these mechanisms and how these two industries are so closely linked, we would like to spotlight on Brand Licensing Europe (BLE) (24-26 September, London), organised by Informa Market’s Global Licensing Group. This show is the main European event for all those involved in licensing and for all professionals who want to discover the latest trends in product development; understand what each target audience loves most and, above all, study the tools needed to operate in the consumer products industry.
At BLE, you can discover the wealth of products and experiences that can be created around animated properties, find out how to engage your audience and understand how to match content to different product categories and across different media. BLE is not only an event for those already familiar with the industry, but also for those who want to discover it, offering a rich educational conference programme, show-floor tours and brand directory to familiarise you with the industry.
