Project First is an independent preschool content producer company that runs over 200 YouTube channels overall most of them being live-action for preschool kids and also produces preschool animated series with Leo the Truck standing out. Leo the Truck is translated to 15 languages and have gained 23 billion views on YouTube worldwide. 2 seasons of 130 episodes are in rotation with new episodes of Season 3 being released.
Having announced the appointment of Caravanserai Partners, the companies are planning to capitalise on the awareness and love for Leo the Truck and her universe by creating profitable licensing programs for consumer products and brand promotion in the Iberian Peninsula territories.
Project First also develops its own Leo the Truck apps which have gained 26 million downloads. A number of live-action channels also involve kids playing with toys and other Leo products, thus extending Leo universe for kids.
Leo the Truck has reached 50%+ awareness among preschool kids in Germany, Turkey, Russia, Brazil, Mexico and starts growing in Italy, Netherlands and Spain. When aware of Leo, every second kid becomes a fan, according to 2023 study by Brand Trends, a leading market research agency.
Guillem Rey, Managing Director at Caravanserai Partners said:
Kids entertainment is evolving very fast, and we are very happy to start working with such an inspiring show like Leo the Truck especially for its strong values that we’ll try to replicate into licensed products.
Vladimir Nabatov, Project First Business Development Director, added:
Leo’s Spanish-speaking channels have impressive numbers, and we are thrilled to work with Caravanserai being a licensing agency with great track record in Spain, Portugal and Andorra. We keep having kids and parents from all over the world addressing us as to where to buy toys or T-shirts with Leo. We have already launched publishing in Germany with Panini and we are happy to start exploring countries of Iberian Peninsula.
