Siesta Entertainment, a newly established animation distribution and brand development company based in Barcelona, Spain, announced its debut project, Black Moth, animated series for a global TV-Y7 audience with a core demographic of Kids 9 – 12.
Black Moth is about fourteen-year-old girl, Alice Evergreen, whose life is turned upside down when she discovers that her music has the power to transform her into the environmental superhero known as The Black Moth. As Alice struggles with self-doubt and the responsibilities of her new powers, she is joined by three fellow young heroes—Tim, Gamma, and En—who help her navigate the challenges of being both teenagers and protectors of nature. Together, they must harness their eco-powers to save the Forest of Cascadia and restore balance to the environment.
Anna Shchur, previously Executive Producer and Head of Content Distribution at ZeptoLab known for the globally beloved Om Nom game character and animation series Om Nom Stories, has taken on an exciting new role as CEO at Siesta Entertainment.
With her experience in content production and distribution as well as brand development using transmedia strategies, Anna is now leading the charge in shaping the future of the company and its portfolio of projects, starting with Black Moth.
Shchur explained why Black Moth was chosen as Siesta Entertainment’s flagship project:
I am really passionate about Black Moth and believe in its tremendous potential. This is not just a show—it is a brand with the power to extend into music, social media, and even merchandising with an eco-conscious focus. We have already shown it to some broadcasters, and the feedback has been fantastic. We’re excited to have Black Moth in our catalogue as a key project moving forward.
Unlike traditional content distributors, Siesta Entertainment is focused on a comprehensive approach to brand development. Shchur added:
We are not just about distributing content—we are focused on building brands. We launched Siesta Entertainment because we wanted to support fresh IPs and help them find their audience across multiple platforms—be it television, social media, or even gaming. This strategy is also a perfect way to further develop existing brands, ensuring they continue to grow and reach new audiences.
Leading the project’s creative development is Kaaren Lee Brown, an industry veteran known for her work on Netflix’s Super Monsters and Tarzan & Jane, Peacock’s Supernatural Academy, and Amazon Prime’s S.M.A.S.H!. As Story Editor and Creative Producer, Kaaren brings her passion for storytelling to Black Moth.
Lee Brown stated:
This series is about more than just a heroic journey. It’s about showing kids the power of collaboration and personal growth. Our characters, like Alice and the Guardians, are learning how to be heroes and work together to protect the environment. We want our audience to be inspired and see that they too can make a difference.
Production is already underway for the first season, consisting of 10 episodes (22 minutes each), with completion expected by fall 2025. With the entire production budget for season one fully covered, the show is now open for broadcasting opportunities. The show is also in pre-production for the second season (16х22’), with 50% of the budget secured, and they are seeking co-production, co-investment and broadcasting partners.
Siesta Entertainment will debut Black Moth at MIPCOM 2024, one of the world’s largest entertainment content markets, where the team will present first episodes of the show and exclusive insights into the project’s transmedia strategy.
With Black Moth leading the way, Siesta Entertainment is poised to revolutionise the approach to IP development, merging content creation with brand management to redefine how stories reach and resonate with global audiences.
