Crayola Studios, the content arm of the world’s leading creativity and self-expression brand, and Pipeline Studios, a global leader in the entertainment industry behind award-winning 2D and CG animated TV and feature films for kids and families worldwide, are teaming up to co-produce School of WhichCraft, an original CG animated series for kids ages 4-6 that centers on the “magic” of creativity.
The series was created by Evan Baily (Sonic Boom, LazyTown), developed by Shea Fontana (Monster High, Action Pack, Polly Pocket), and will also be animated by Pipeline Studios. Executive Producers are Jane McGregor, Baily, Fontana, Pipeline Studios CEO Luis Lopez, and Rick Glankler and Kerry Crowley for Crayola Studios. Fontana is showrunner.
Luis Lopez, CEO at Pipeline Studios, said:
We’re delighted to be partnering with Crayola Studios on School of WhichCraft. Deep down, we’ve always known that creativity is magic. It’s something our whole team believes – and we can’t imagine a more perfect partner than Crayola Studios to help us bring this idea to the world and give children dynamic new ways to immerse themselves in creative thinking, both on- and off-screen.
The series follows the urban adventures of eight-year-old students Tera, William, Sammy, and Vin as they learn the inner workings of WhichCraft, an ancient yet accessible form of magic that allows them to harness their favorite forms of creativity – visual art, music, dance, and building, and more – to unlock extraordinary wizard powers.
Victoria Lozano, EVP Crayola said:
We fell in love with School of WhichCraft as soon as we saw it. The series concept, highlighting creativity as a form of magic that can be used as a super power, aligns with Crayola Studios’ creative principles. The show demonstrates that learning to harness creative thinking empowers children to answer any question or tackle every situation with a ‘what if’ mindset. We are very excited to be working with Pipeline Studios on this innovative new show.
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