Cricket Australia will team up with Xentrix Studios Australia on its initiative Snick and Willow, which includes a new TV show aimed at inspiring junior cricketers and promoting inclusivity to be produced and released shortly.
As the first-ever 3D cricket-themed animated series, Snick and Willow will blend adventure, mystery, and sportsmanship in a way that resonates with both young fans and families. The series will feature two main characters – Snick who is an Indian boy and Willow who is an Australian girl – who are tasked with saving their local cricket club from developers by finding various cricket artefacts around the world.
At its core, Snick and Willow reflects Cricket Australia’s commitment to diversity, gender equality, and multiculturalism, aligning with its 2022-27 Strategic Priorities to engage children aged 5-12 and families from diverse backgrounds.
Richard Ostroff, Head of Broadcast and Production at Cricket Australia, said:
“Snick and Willow” is one of the most exciting content initiatives we’ve come across in a long time. It has enormous potential to engage kids in Australia, India and right around the world who love the game, and those who aren’t yet cricket fans. The creativity of the storytelling, wonderful characters and production values are first-class. We can’t wait for audiences to see it.
Ken Cantrill, Head of Creative at Xentrix Studios Australia, said:
We are honoured to partner with Cricket Australia to bring Snick and Willow to life. This initiative is more than entertainment—it’s a movement to grow junior cricket and celebrate the sport’s unifying spirit.
With the 2025 ICC Cricket World Cup on the horizon, this collaboration promises to excite young fans, increase participation, and create a lasting impact on junior cricket worldwide.
