Launched in 1998, Brand Licensing Europe is the only pan-European annual event dedicated to licensing and brand extension. The London event features over 2,500 brands and more than 7,500 licensees, manufacturers, retailers, distributors, and licensing agents.
Happening in London in October 7 – 9, the BLE has shared a first look at this year’s agenda, which is now live and online. In addition to keynote and panel sessions, visitors will notice a major focus on doing business in Europe and a new Networking Hub, as well as a press briefing.
This year’s agenda features something for every attendee – from those new to licensing and BLE to long-standing, industry veterans. With the online Event Planner now open to all registered attendees, BLE visitors and exhibitors can start fully planning their itineraries with nearly three months still to go.
New for this year is the Networking Hub featuring sessions in partnership with Licensing International and Licensing Unlocked to help attendees better understand the French, Italian and German markets, as well as new networking events like ‘Sip & Share’. The Day Two Keynote is still to be revealed, alongside additional panel sessions and a series of sponsored sessions.
BLE event director Ella Haynes explained:
This year’s agenda includes a free, inclusive conference programme and networking opportunities and you’ll notice we are focusing hard on the ‘E’ in BLE. The enhanced European content on our conference programme really embraces this with lots of sessions designed to help attendees understand key European licensing markets and learn more about doing business with, and in, them. Whether you’re new to BLE, or new to licensing completely, or whether you’ve been in the industry for some years, the content on this programme has been designed to work hand in hand with the thousands of pre-planned and spontaneous, business critical meetings taking place on the show floor to help all our attendees do business better.
