Hasbro, Inc. has announced the PEPPA PIG & FRIENDS FAST channel will launch on Samsung TV Plus this fall, marking a major milestone in the company’s rapidly expanding direct-to-consumer strategy across FAST (Free Ad-Supported Streaming TV) and AVOD (Advertising-Based Video On Demand). With this launch, Hasbro adds a major branded channel to its lineup that now spans across all major U.S. FAST and AVOD platforms.
The PEPPA PIG & FRIENDS channel offers an engaging and vibrant destination for preschoolers, featuring content from the beloved PEPPA PIG brand alongside other preschool programming such as Ben & Holly’s Little Kingdom. It joins Hasbro’s growing suite of channels for iconic franchises including DUNGEONS & DRAGONS ADVENTURES, MY LITTLE PONY, POWER RANGERS and TRANSFORMERS — which deliver curated, lean-back experiences for fans of all ages. Rounding out the lineup is the upcoming multi-IP channel HASBRO LEGENDS — featuring fan-favorite retro franchises such as G.I. JOE, JEM AND THE HOLOGRAMS, VR TROOPERS and more.
Yannick Ferrero, Head of Content Sales & Digital Distribution, Hasbro, said:
“This launch reflects Hasbro’s commitment to leading in the FAST and AVOD space through smart, scalable digital innovation, and complements our best-in-class YouTube strategy. With PEPPA PIG & FRIENDS joining Samsung TV Plus, we’re not only expanding our reach, but we’re also creating a trusted destination where families can enjoy Hasbro’s content in a safe, ad-controlled environment. FAST gives us the ability to deliver always-on, carefully programmed entertainment that blends the reliability of television with the flexibility of streaming—offering parents peace of mind and fans continuous access to their favorite characters.”
Hasbro’s FAST and AVOD footprint now spans over 15 platforms across the U.S., Canada and U.K. Since August 2024, the company has doubled its number of streaming endpoints and is on track to double total hours of viewing (HOV) by the end of 2025.
Hasbro FAST Channel Highlights:
- PEPPA PIG & FRIENDS – Launching soon on Samsung TV Plus in the U.S.
- HASBRO LEGENDS – Launching Q4 2025 with a focus on classic TV and anime-inspired content and built on Hasbro’s IP universe, a powerhouse of entertainment that has helped shaped pop culture and defined generations
- FAST channels also available from Hasbro – TRANSFORMERS, POWER RANGERS, MY LITTLE PONY, DUNGEONS & DRAGONS: ADVENTURES
This momentum comes amid a clear shift in viewer behavior, as families increasingly embrace ad-supported streaming options. According to Nielsen’s The Gauge, streaming now accounts for 46.4% of all U.S. TV usage (August 2025). As FAST continues to surge, Hasbro’s channels provide thoughtfully curated programming for families, driven by creative teams, not algorithms.
With this expansion, Hasbro is well-positioned to strengthen platform relationships, enhance global audience engagement, and offer advertisers more ways to connect with multi-generational viewers across its franchise-driven ecosystem.
