Superights, the international sales division of the SUPERPROD Group, and Kids First, the distribution arm of WATCH NEXT MEDIA, are merging their catalogs and digital channels. This move is the first synergy put in place among WATCH NEXT and SUPERPROD following their late 2024 association.
Starting March 31, the series distributed by Kids First—including Hello Kitty Superstyle!, Nate is Late, Mr. Men, Little Miss, Wild Kat, Boy, Girl, Dog Cat Mouse Cheese, The Crunchers, Nawak, Dungeons & Kittens, I, Elvis Riboldi, Best Bugs Forever, and Audrey’s Shelter — will join the Superights catalog.
Through these two complementary entities, the SUPERPROD Group is strengthening its position in international distribution and digital exploitation, with the ambition of providing each of its subsidiaries—as well as third-party producers—with tailored solutions that meet their ever-evolving needs.
Nathalie Pinguet, Deputy Managing Director of Acquisitions and International Sales at Superights, states:
This merger marks a crucial step in our growth strategy. By integrating Kids First’s catalog, we are strengthening our ability to offer broadcasters around the world high-quality complementary content to meet their diverse needs.
At the same time, Kids First, now rebranded as Kids First Digital, is refocusing its activities on digital channel publishing and the monetization of children’s programming on revenue-sharing VOD platforms.
With 125 million views in 2024 and 20 YouTube channels in four different languages, the entity is set to expand further in 2025 with the addition of Pat the Dog, Hélène’s Little School, and GeronimoStilton, alongside the launch of new seasons of Nates is Late and Barbapapa.
Kids First Digital will also take advantage of its privileged tools and accesses to support third-party producers in optimizing the visibility and revenues of their IPs.
Eduardo Nolla, Head of Digital at Kids First, adds:
SUPERPROD’s series will enable Kids First Digital to reach a new level in digital distribution, fully leveraging the growth of ADVOD platforms worldwide.
