Led by Benoît Di Sabatino, Banijay Kids & Family is part of content powerhouse Banijay Entertainment. Its dedicated licensing division supercharges international commercial opportunities for its portfolio of brands, which includes animated spy-fi franchise Totally Spies! and comedy classic Mr Bean.
Season 7 of Totally Spies!, which premiered last year, marked the much-anticipated return of the show, following an 11-year hiatus. The series saw The Spies relocate to Singapore and frequently indulge in one of the country’s favourite hobbies, bubble tea!
Rookies, renowned for its bubble tea and pancakes, will host a month-long activation from Monday 10 February to Sunday 9 March, celebrating the Totally Spies! franchise, with an exclusive menu and themed decor which leans into the nostalgia of the show. Customers will be offered exclusive goodies, be able to sample bubble teas inspired by the personalities of The Spies, and even indulge in a Totally Spies! pancake.
Emma Brancourt, Licensing Executive at Banijay Kids & Family, says:
From new audiences discovering the show for the first time, to adults who grew up with the series in the early noughties, Totally Spies! is a show that cultivates fans for life. A key pillar of our licensing strategy is ensuring we create products and events for our entire fanbase, and by echoing elements of the latest series whilst showcasing its legacy, the partnership with Rookies does exactly this.
An eighth season of Totally Spies! has been confirmed, produced by Zodiak Kids & Family France (part of Banijay Kids & Family), with commissioning broadcasters Gulli and Warner Bros. Discovery EMEA. Plus, a live-action adaptation is in development, produced by Banijay Kids & Family, in partnership with Amazon MGM Studios and Gloria Sanchez Productions.
