HARI has appointed Retail Monster as its exclusive consumer products licensing agent for the United States, Canada, and the United Kingdom, as it launches the global licensing roll-out of Grizzy & the Lemmings.
With its fast-paced humour and universal tone, Grizzy & the Lemmings is steadily carving out its place in the pop culture landscape. The series is a non-dialogue slapstick comedy that centres on the rivalry between Grizzy — a grumpy bear who claims the ranger’s house as his own — and a tribe of fearless lemmings who turn his quiet life into chaos.
Josselin Charier, Co-founder and CEO of HARI:
We are thrilled to partner with Retail Monster to roll out our ambitious licensing strategy across key territories like North America and the UK. With the invaluable expertise of Michael Connolly and his world-class team, we have no doubt this collaboration will drive a monster success in the consumer products business!
With 312 episodes across four seasons, HARI plans to expand the universe even further, with two new brand seasons of the series (four and five) in development.
The show has become a global sensation, airing in 200 territories on both linear and non-linear platforms including Netflix, France Télévisions, BBC, Warner Bros. Discovery, and Super RTL. It has consistently ranked among the Top 10 most-watched kids’ animated series on Netflix since 2023, and currently sits in the Top 5 for kids aged 6+ worldwide.
On YouTube, the series garners over 1.5 billion views annually and has surpassed 10 million subscribers — reinforcing its cross-platform appeal, strong co-viewing performance with families, and a growing nostalgic fan base.
On the back of this exceptional momentum, HARI is now developing a 360° brand strategy for Grizzy & the Lemmings, building a long-term licensing and merchandising programme across key global markets. The multi award winning studio is setting the stage to turn Grizzy & the Lemmings into an evergreen entertainment brand for audiences and consumers worldwide.
Michael Connolly, Founder and CEO of Retail Monster comments:
HARI has done a fantastic job driving the content strategy for Grizzy & The Lemmings, and has shown great patience, allowing the FANDOM to build and holding off on the always tempting consumer products business. With the future content plans just getting bigger, we collectively believe that there’s no better time to start building a consumer products business.
Additional agent appointments for other territories will be announced in the coming months.
The brand is also set to make a major splash in the consumer products space at the upcoming Licensing Expo in Las Vegas.
