Rainbow has once again cast a spell on audiences worldwide with the return of its beloved animated franchise, Winx Club in the highly anticipated revival, Winx Club: The Magic is Back.
The stunning new CGI version of the iconic series, which follows the magical adventures of Bloom and her fairy friends, launched the first 13 of 26 brand-new episodes, is enjoying great success on TV, airing on CBBC and iPlayer in the UK, TF1 in France, and RAI in Italy — and it’s also streaming globally on Netflix, where it has soared to the top of the charts, claiming the #1 position in the Kids’ category across more than 40 countries.
To amplify the launch, Rainbow rolled out a dynamic global marketing and PR campaign, featuring a strong advertising campaign and a host of partnerships, events, and activations in all countries.
Through engaging social media content, interactive challenges, and ‘watch-along’ events in collaboration with top kids and family content creators, Winx Club Tik Tok profile reached over 1 million followers. The dance challenge alone generated over 60 million views, also thanks to all the videos created and shared by our enthusiastic community across Instagram and TikTok.
Adding to the excitement, an exclusive Hub Game Winx Club: Magix has been launched on Roblox in sync with the new episodes. Tailored to Winx Club’s multigenerational fan base, the game has become a sensation since its September debut, attracting over 2 million players in its first month, boasting an 87% approval rating, and demonstrating 360° brand strength and engagement beyond TV.
