The Winx Club to enchant old and new fans with new animated series and toy line

In celebration of its 20th anniversary, Winx Club is set to enchant old and new fans alike with this all-new animated series, bringing the Magical Dimension to life like never before. This innovative adaptation will reimagine the classic tales of Bloom and her friends, blending the show’s cherished themes with contemporary storytelling and sensational visual effects.

Rainbow Studios announced that its new CGI-animated “Winx Club” series is scheduled to premiere on RAI and Netflix globally in 2025.

The news is accompanied by the appointment of Playmates Toys and Giochi Preziosi as master toy partners for an extensive all new collection of fashion dolls, accessories, role play toys and playsets inspired by the new Winx Club series. Longtime business partners, Giochi Preziosi and Playmates Toys will split the global distribution of the new toy line, with Giochi Preziosi for the Europe and the United Kingdom markets, while Playmates will manage sales, marketing, and distribution in North, Central and South America, Asia, Australia, New Zealand, Middle East, and South Africa.

The Winx are returning stronger than ever, and I am proud to collaborate with Rai, a partner that has believed in Winx Club since its inception, and Netflix, the ideal partner to bring any IP to global audiences, once again. It is [also] a thrill to collaborate with our long-time friends and partners Giochi Preziosi and Playmates, and to create the best Winx toys ever for all our fans. I am also overly excited that the collaboration with these esteemed partners will ensure a bright future for a powerful Winx comeback both on screen and at retai. – Iginio Straffi, Creator of Winx Club and President of Rainbow.

This strategic collaboration ushers in an exciting era of enchantment and adventure for a new generation of kids and the massive global fandom that has followed the franchise since the premier of its first animated season in 2004.

Over the past two decades from the launch in Italy, Winx Club has evolved into an iconic global phenomenon, spanning 8 animated seasons coproduced with Rai, 3 theatrical movies, 4 made-for-television movies, 2 “World of Winx” animated series coproduced with Netflix, 2 seasons of a Netflix Original live action series ‘Fate – The Winx Saga’ and a robust merchandising program. The Winx Club community has generated over 20 billion views of Winx Club content on YouTube and more than 35 billion views of Winx Club related videos on TikTok.