MKIC is committed to being a close partner for the production companies it supports at every stage of their projects and offers producers a global approach to the exploitation of their projects, maximising their creative and commercial potential.
In addition to the traditional Minimum Guarantee, MKIC can provide financial support for development for the project it will distribute, can invest in co-productions bringing finance and the know-how of its team, and can help finalise financing plans by negotiating pre-sales in specific territories.
Our mission is to be a key player in the field of animation by fully devoting ourselves to the development and marketing of original works and intellectual properties –Boris Hertzog
By 2024, MKIC’s objective is to invest in 2 to 3 series and 2 to 3 feature-length animated films, which will be primarily French, but also include international projects. The company then aims to participate in the distribution and financing of 5 series and 5 feature films per year, with a view to diversifying genres and audiences. MKIC has already forged solid partnerships with players such as OuiDO Productions and is already involved in the development of 4 animated series and 2 features.
To fund MKIC, Hertzog brought together a group of financial shareholders, including LIFT VALUE (a holding company owned by Boris Hertzog and Gilbert Saada), Movie One (an investment fund managed by Calao Finance) and CYD Partners (a family holding company managed by Yvan Depierre, former CFO of Apple France).
Depierre himself, with a 30 years’ international experience in corporate finance and business development, is the COO of MKIC, working alongside Benoît Pierre as Head of Development, Candice Baudet as Head of Partnerships, and Clémentine Mellier as Head of Communications and Marketing.
The team has recently welcomed Isabelle Aghina as Director of Distribution and Acquisitions – TV Series. Aghina, with a career at Saban International, Disney, VizMedia, Lagardère, Marathon and Mediawan, has contributed to the international success of series such as Miraculous:Tales of Ladybug and Cat Noir, as well as sales of the series Pirate Academy, The Little Prince and His Friends, and the French productions Barnkids and Idéfix and the Indomitables.
