BEYBLADE X – the fourth generation of the toy brand which has sold over 500m lifetime units – is flying off the shelves everywhere. The fastest iteration of the iconic toy is supported by high profile TV placement for the anime series as well as a huge through the line marketing campaign.
ADK Emotions NY Inc. and T-Licensing Inc. announce the launch of BEYBLADE X in several new global markets, with the UK premiere on the BBC on Monday 19th August 2024. In addition, ADK Emotions NY and T-Licensing look forward to sharing the new series across the U.S., Canada, Australia, New Zealand and Europe this summer and autumn.
Amateur Blader Robin Kazami finds himself out of a team when he is ditched by his friends after a crushing defeat. Lucky for him, a chance encounter with former champ Jaxon Cross leads these two unlikely teammates to join forces. Jaxon intends to climb back to the top of The X under the alias “Blader X” and challenge his old teammate and current champ, Khrome Ryugu. When they find a third team member in mega-popular influencer Multi Nana-iro, the newly-formed Team Persona set their sights on going pro and claiming their spot at the top.
Following a successful launch throughout Asia, we’re thrilled to finally be able to share BEYBLADE X with so many fans worldwide! Today’s world is bigger and more interconnected than ever, and through our global content and toy plans, we are able to honour the worldwide BEYBLADE community.
BEYBLADE X makes its BLE debut for Bulldog and marks the fourth iteration of the hugely popular anime series and toy brand which has sold over 500m lifetime units of the iconic toy lines. With a high profile TV platform launching this year, support across digital channels and a huge toy plan from partner Hasbro, this is set to be one of the biggest boys’ brands in the UK and excitement amongst licensees is palpable. Initial licensed lines will roll out from early 2025 in support of the incredible toy lines and a full cross-category campaign will build throughout next year, making BEYBLADE X a must-have for retailers everywhere.
BEYBLADE X announce global streaming partnerships with Disney+ and Hulu, with batches of multi-language episodes slated to go live before the end of 2024. With a fresh digital content plan to share thousands of videos on YouTube across seven localised languages, BEYBLADE X content will be more accessible to fans than ever before.
Bey-fans can now experience the of the next generation of BEYBLADE toys: BEYBLADE X from Hasbro. The new line features the BEYBLADE X Xtreme Battle Set, which is the perfect starter, packed with all you need to begin your quest for Beymastery: the Xtreme Beystadium arena, two right-spinning Tops, and two launchers with ripcords. Fans can also take BEYBLADE skills to the next level and compete in digital battles by scanning the code on BEYBLADE X Tops to battle in the new BEYBLADE X app.
