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From gaming to animation: building fresh content

Established in 2009, Outfit7 quickly gained global recognition with the release of the viral Talking Tom Cat app in 2011. The app introduced the world to Talking Tom, a virtual pet friend who captured the hearts of millions.

Editorial Team by Editorial Team
17 October 2024
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From gaming to animation: building fresh content
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What started as a simple virtual pet game soon turned into something much bigger as the Talking Tom & Friends universe expanded into mobile games, animated series, and beyond.

Tom from Talking Tom Heroes: Suddenly Super

Initially, Outfit7 was primarily known as a mobile gaming company, but with the continued success of Talking Tom & Friends, the company shifted its focus towards becoming a global entertainment brand. The brand’s transformation accelerated with the launch of multiple games and an animated series that brought these beloved characters to life, attracting a group of dedicated fans of all ages from around the world.

The brand’s anticipated animated series Talking Tom Heroes: Suddenly Super will introduce a vibrant new universe with familiar characters, distinct personalities, and visuals crafted to appeal to a new younger audience.

Produced in collaboration with Epic Story Media, this 52-episode series follows the iconic characters as they discover newfound superpowers and embark on heroic adventures. Outfit7 partnered with ReDefine Originals—a division of DNEG dedicated to high-quality CG animation— and Epic Story Media to ensure that Talking Tom Heroes: Suddenly Super stands out in today’s competitive children’s entertainment landscape. 

The added values of the TV series

The Talking Tom & Friends brand began with the Talking Tom Cat app, where players could engage with Talking Tom in a variety of fun and humorous ways. As the world expanded to include characters like Talking Angela, Talking Ben, Talking Hank, Talking Becca, and Talking Ginger, these personalities quickly became beloved by fans. Their charm and relatability helped the brand grow across multiple forms of media, offering something for everyone and capturing the hearts of millions of fans from around the world.

In Talking Tom Heroes: Suddenly Super, the series takes a fresh and comedic approach by building a new universe tailored for younger audiences. Each character gains unique superpowers that reflect their individual strengths and personalities, with the action unfolding in the vibrant metropolis of Peak City.

The show follows the group as they protect their city from a group of comical yet clever villains, blending fun and adventure in a way that naturally resonates with younger viewers. The city itself plays a central role, serving as a dynamic playground where the heroes can test their abilities, solve problems, and ultimately grow as individuals and as a team.

One of the standout features of Talking Tom Heroes: Suddenly Super is its focus on character development and meaningful storytelling. Rather than relying solely on flashy superpowers, the series teaches children that true heroism comes from within. It emphasizes that persistence, teamwork, and problem-solving are just as important as any superpower. The characters learn that being a hero means working hard and supporting one another, offering the series audience life lessons in every episode.

 

Explore the artistic journey of creating content that strikes a balance between education and entertainment, while also establishing versatile, enduring franchises across multiple platforms.

Read the full article on the fall issue of The European Animation Journal.

Tags: MIPCOMOutfit7
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