Under the guidance of Artistic Director Pietro Pinetti and Executive Director Khoula Al Mujaini, the Sharjah Animation Conference is set to broaden its scope and strenghten its role in the global animation industry, steadily evolving into a key hub for this sector in the Middle East.
The SAC is a pioneering four-day event celebrating the creativity and innovation of the animation industry. As the first event of its kind in the region, SAC unites animation enthusiasts, professionals, and content creators from around the world in a dynamic and engaging atmosphere.
Established by the Sharjah Book Authority in collaboration with Italy’s Bergamo Animation Days (BAD), SAC represents a groundbreaking initiative aimed at fostering creativity, inspiring professionalism, and serving as a vital nexus for collaboration and exchange across various disciplines within the animation realm.
Khoula Al Mujaini, Executive Director, states:
Sharjah has established itself as a center for cultural and creative initiatives, and SAC plays a role in expanding opportunities for professionals in animation. By bringing together international and regional industry figures, the event facilitates knowledge exchange and supports the growth of the sector in the Middle East in Sharjah, the cultural capital of the UAE.
From May 1 to 4 at Sharjah’s Expo Centre, the SAC 2025 is poised to make waves in the animation industry, with its dedicated focus on Japanese animation, Anime. An exciting addition, reflecting SAC’s commitment to intertwining educational content with essential industry insights, providing a unique platform for attendees to explore the artistic development and commercial evolution of animation.
Pietro Pinetti, Artistic Director, adds:
SAC 2025 is designed to offer a structured environment where industry professionals can engage in discussions, showcase their work, and explore new collaborations. This year’s program reflects both the historical and contemporary aspects of animation, with a focus on international exchange and regional industry development. –
In an effort to enhance the experience, SAC will introduce an interactive exhibition component, allowing participants to immerse themselves in the creative processes that drive the animation industry, as well as providing an extensive program filled with workshops, insightful talks, screenings, and exhibitions led by award-winning experts and internationally acclaimed artists.
Headlining this year’s event are renowned Disney animators Tom Bancroft, CEO of Pencilish Animation Studios, known for his work on Disney classics, and Tony Bancroft, animator for iconic films such as Mulan and Aladdin, alongside celebrated character designer Sandro Cleuzo, known for Anastasia, Tarzan, and Chip’n Dale. Notably, acclaimed artists Masayuki Miyaji and Tamiya Terashima, both of whom have collaborated with Japan’s prestigious Studio Ghibli—celebrated worldwide for Spirited Away and Tales from Earthsea —will take the stage at SAC to share their creative journeys and behind-the-scenes experiences from working on some of the studio’s most iconic productions.
With a range of panels, discussions, and networking opportunities, SAC 2025 aims to provide a professional setting for industry engagement while continuing to contribute to the development of animation in the region. On May 3, a focus on the Japanese animation culture deep dives into its vibrant history and production techniques. The final day emphasises transitioning from written media to animation.
Continuing the tradition of past editions, SAC will feature captivating performances by the Florence Pops Orchestra , conducted by Carlo Chiarotti, bringing to life iconic animation soundtracks from beloved animations and enriching the event’s cultural atmosphere.
