Produced by Campfire Aniworks for EBS Korea and Chinese streamer Tencent Video, Bubblegem has also aired successfully on Netflix in Korea, Mediacorp in Singapore and Mentari TV in Indonesia.
A second series has launched this year bringing the total number of 11 minute episodes to 52.
Bubblegem follows the magical adventures of Princess Purple, a curious young mermaid who secretly journeys to the human world against the wishes of her father. When her mermaid identity is in danger of being revealed, her secret guardian, Pink Star, intervenes, accidentally scattering the ancient and powerful Bubblegem, across the land. Six fellow mermaid princesses are sent to help Purple recover the lost Bubblegems before they fall into the hands of the evil sea witch. Together, they must learn to adapt to life on land, navigating friendships and dealing with the everyday mishaps of school while protecting the human world at all costs.
Aimed at girls 6-9 years old, Bubblegem teaches children about friendship, co-operation with others and how working as a team can help you succeed. The series is supported by toys, games, live events and a partnership with Toys ‘R’ Us in Korea. Further products are rolling out in Korea and China to support season 2. A third series has been greenlit for broadcast in Korea and China in 2026.
Dominic Gardiner, Managing Director, Distribution at CAKE, said
“Bubblegem is a bright and adventurous series with real global appeal. Its strong storytelling, endearing characters and multi-platform success in Asia make it a perfect addition to our catalogue.”
Yongkeun Na, CEO, Campfire Aniworks, said
“We’re thrilled to be partnering with CAKE to bring Bubblegem to audiences around the world. With CAKE’s strong global reach and deep experience in kids’ content, we believe this collaboration will open up exciting new opportunities for the series to grow internationally.”
