Ánima Kitchent and Mocca Studio announce a major step in the global expansion of their preschool animated series, Tippi T-Rex, having secured a significant distribution agreement for the Chinese market.
Following the recent co-production announcement of 26 new 5-minute episodes with Mocca Studio, Tippi T-Rex has garnered interest in China. The series has been acquired by 24 Bridges a subsidiary of Beijing based Bridges Culture Transmission Co. Ltd, in a deal brokered by Barcelona-based distributor GoldBee, which specializes in kids and family content.
Through a four-year collaboration that enhances the IP’s reach in Asia, the deal with 24 Bridges includes 52 x 5-minute exclusive episodes of the 2D series together with 4 songs and 14 episodes of approximately 3.5 minutes each.
Ánima Kitchent’s innovative content strategy is built around a digital-first, data-driven approach. The company began by testing short-form videos on YouTube, analyzing performance metrics before scaling to longer multi-platform formats. This methodology led to the fine-tuning of content to optimize engagement, ensuring maximum impact and in the production of the first season of 26 episodes x 5-minute episodes, and now, with Mocca Studio, the completion of a full season slate of 52 x 5-minute episodes.
With this latest deal, Tippi T-Rex continues to grow as an internationally appealing IP, engaging preschoolers with lovable characters, imaginative storytelling and educational themes.
“Tippi T-Rex instantly captured our hearts with its joyful blend of music, adventure, and emotional warmth – qualities we know will resonate deeply with Chinese children,” said Walt Zhou, Director of International Acquisitions at Beijing 24 Bridges (24 Bridges). “This partnership is about sharing Tippi’s world of curiosity and kindness with millions of families. We see this beloved character becoming a cherished companion to preschoolers across China and look forward to working closely with Ánima and GoldBee to nurture her journey.”
“We’re delighted to bring Tippi T-Rex to families across China through this collaboration with 24 Bridges”, added Miguel Aldasoro, International Sales and Co-production Director at Ánima Kitchent. “What began as a digital-first IP with songs and short videos has now evolved into a fully-fledged series. After producing 26 episodes, and another 26 with Mocca Studio the show’s success caught the attention of 24 Bridges a leading force in the region. We’re excited to see Tippi continue her journey expanding into new markets and building global partnerships.”
Christophe Goldberger, Founding Managing Director at GoldBee: “We are thrilled to see Tippi T-Rex take its next big step with this strategic partnership. Entering such a competitive preschool market as China is a strong validation of the series’ appeal. With its unique blend of humor, heart, and discovery, we’re confident that this collaboration with 24 Bridges will unlock exciting new opportunities for the brand.”
Tippi T-Rex
Tippi an adorable 4-year-old T-Rex lives with her mommy, daddy and her big brother Ryan in a contemporary world that, instead of humans, is inhabited by all kinds of dinosaurs and other prehistoric species. She is cheerful, has a lot of imagination and is infinitely curious about the world around her, even for details that seem insignificant to others. She uses her contagious energy and imagination in the most everyday situations to turn them into incredible adventures all whilst learning and having fun.
She loves to play, especially with her best friends, Pearl and Triceps and loves to talk, even with Lucy her T-Rex rap singer doll. She’s still working on perfecting her too cute T-Rex ‘groar’ aspiring to sound just like her parents.
