Liquid Rock Entertainment launches with a focus on global kids and family brand distribution and co-productions

Co-founded by industry professionals Roberto Mitrani and Xavi Mas, both of whom bring extensive experience in the entertainment landscape, the company will be backed up with equity investment from the Multitrade Group, allowing the necessary warranties to implement the corporate investment and growth strategies.

Liquid Rock plans to operate as an investor, co-producer, and distributor, carefully selecting and marketing brands with global appeal. The company’s approach involves creating partnerships with production companies and key media outlets, ensuring that each property of the portfolio receives the support it requires to strengthen the exposure for kids and families worldwide.

Roberto Mitrani stated:

By combining our expertise and passion with strategic alliances, we believe we can elevate kids and family brands to new levels of success. Our commitment is to deliver content that not only entertains but also builds lasting connections with audiences around the world.

Roberto Mitrani, who will continue leading Ypsilon Films operations in Iberia, brings three decades of experience in the entertainment industry setting up key market partnerships and a solid track record in sales and co-productions of iconic brands as well as equity investment ventures with international partners such as Universal Cartoon Studios, Endemol, Viacom, Warnermedia, The Walt Disney Company, BBC Films among others.

Xavi Mas, the co-founder, has spent two decades managing entertainment properties in the children’s media space. His background includes founding Mas Media Brands and serving as the Head of Global Sales at PGS Entertainment. His experience in launching global hits and his relationships with key players in the industry will play a critical role in the company’s expansion and success.

Xavi Mas added:

Our objective at Liquid Rock Entertainment is to build a strong brand exposure while fostering audience loyalty through a well-rounded strategy by finding new and creative ways to thrive in these challenging times.

The company, which will announce its first lineup within September, will be seeking new investment opportunities at Cartoon Forum and is setting its official launch at the forthcoming MIPCOM.