Hasbro, Inc., a leading games, IP and toy company, revealed big news for PEPPA PIG and family with the announcement that Mummy Pig is pregnant. After more than twenty years of inspiring confidence and connection in preschoolers and their parents, the legendary family of four is about to undergo an evolution that will change the storied PEPPA PIG brand and entertainment forever.
The new Season 10 episode will feature Mummy and Daddy Pig sharing the exciting news with Peppa and her brother, George. While Peppa is already a big sister to George, fans will see her welcome and adjust to having a new baby sister or brother. Peppa has been the first best friend to preschoolers around the globe, and now little ones will see her step into a bigger role with her new little sibling arriving in Season 11 later this year. As a big sister, Peppa Pig’s relationship with little brother George has provided sweet moments throughout the years, as well as many important lessons about confidence and how to be a good sibling.
Esra Cafer, Hasbro’s SVP of Franchise Strategy and Management, Preschool & Fashion, said:
A transformative new era is unfolding for Peppa Pig and her family! As any family that has welcomed a new addition knows, everything is about to change. A baby brings a special dynamic that will warm hearts as fans celebrate this new exciting time alongside Peppa’s family.
As the new family dynamic develops, Peppa will have many opportunities to show George the ropes alongside viewers who may be adapting to changes and ‘big feelings’ in their own families. With Mummy and Daddy Pig now outnumbered, they experience their own opportunities to evolve, discovering new ways to parent together, adapting to new challenges and taking each muddy puddle they encounter in stride.
In the lead up to everyone’s favourite family becoming a family of five, new content revealing Baby Pig’s gender, name and arrival will roll out throughout 2025, along with exciting special events and fresh products to accommodate the growing brood.
PEPPA PIG is a British preschool animated television series that has been airing for 20 years in over 180 territories. The series follows Peppa Pig, a cheeky little piggy who lives with her family – younger brother George, Mummy Pig and Daddy Pig – as well as her diverse community of friends.
Globally successful, the brand connects with consumers across every touchpoint, from TV to theme parks to retail. As a lifelong friend, PEPPA PIG encourages kids to jump in together and explore the world around them, while helping give kids the confidence to treat every first step as a new adventure, from the everyday to the epic.
