Founded in 1995 in central Italy, Rainbow was born out of Iginio Straffi’s vision to transform ideas into captivating stories that resonate with audiences globally. Almost 30 years later, this dream continues to expand, fueling creative endeavors and leading to new heights in the entertainment industry worldwide.
Straffi’s commitment to delivering stories has allowed Rainbow to develop successful intellectual properties and merchandise licensed products in over 130 countries across various platforms. The creative core of the company has grown significantly, first through the establishment of CGI, Italy’s largest 3D animation and VFX production studio for TV and cinema, and through acquiring Canadian Bardel Inc., Emmy Award-winning CG studio, and Colorado Film, leading film producer in Italy.
Rainbow’s presence at the Annecy Festival 2024 underscores our dedication to innovation and excellence in animation. The festival provides an ideal platform to showcase our upcoming projects, offering industry professionals and fans a glimpse into our future projects – Iginio Straffi
As Rainbow celebrates nearly three decades of storytelling, it remains committed to pushing the boundaries of creativity and technology, in an ongoing pursuit of excellence.
The most loved fairies of the Winx Club are set to return on screens showcasing a whole new CGI look. Rainbow just unveiled the broadcasting partners for this new launch in 2025: Rai in Italy, which has believed in Winx Club since its inception, and Netflix the ideal partner to bring any IP to global audiences. The series will have an exceptional support from longtime business partners, Giochi Preziosi and Playmates Toys providing for an incredible range of Master Toy collections coming in 2025.
Rainbow’s ultimate milestone in 2024 is the20th anniversary of the iconic Winx Club brand. Among many promotional initiatives, most notably the Official 20th Birthday Party in Rimini on August 31st, set to reunite fans from all over the world to celebrate the iconic Brand.
Constantly on the move, Rainbow has a slate of new projects coming in 2024, starting with Mermaid Magic. This new high-budget CGI IP promises to enchant audiences worldwide with its first ten 26-minute episodes coming on Netflix in Q3 2024.
Next, Rainbow has introduced Gormiti – The New Era, an all-new live-action series based on the renowned Giochi Preziosi toy brand launched in 2005, and produced in collaboration with Giochi Preziosi itself, the show will captivate fans with gripping stories, extraordinary special effects, and enchanting Italian locations.
Read the full article in the new issue of The European Animation Journal.
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